Thursday, 22 November 2012

Africa For Norway - New charity single out now! Official Christmas video

Although I am not a curmudgeon by Alan Zweig standards, I do look askance at our culture's willingness to be manipulated by sentimental twaddle. And now the Norwegians agree with me...

Let me quote from Africa for Norway, a parody fundraising website - "Imagine if every person in Africa saw the "Africa for Norway" video, and this was the only information they ever got about Norway. What would they think about Norway?"

The manifesto of "Africa for Norway":

Fundraising should not be based on exploiting stereotypes.
Most of us just get tired if all we see is sad pictures of what is happening in the world, instead of real changes.

We want better information about what is going on in the world, in schools, in TV and media.
We want to see more nuances. We want to know about positive developments in Africa and developing countries, not only about crises, poverty and AIDS. We need more attention on how western countries have a negative impact on developing countries.

Media: Show respect.
Media should become more ethical in their reporting. Would you print a photo of a starving white baby without permission? The same rules must apply when journalists are covering the rest of the world as it does when they are in their home country.

Aid must be based on real needs, not “good” intentions.
Aid is just one part of a bigger picture; we must have cooperation and investments, and change other structures that hold back development in poorer countries. Aid is not the only answer.

Visit Africa for Norway for the entire deconstruction.